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Home · Agri-News

Agri-News & field notes.

Stories from the paddock and the studio. Marketing thinking, client wins, and what we're learning about reaching rural audiences in Aotearoa.

Diagram showing three steps: basic search bar, activating conversation, conversational AI interface with chatbot response about growing tomatoes
May 22, 2026 · Innovation

Evolving Search: AI’s Role in Digital Marketing

Is your business showing up when AI answers your customers' questions? Search has changed — and in 2026, the businesses getting found…

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A day on the farm with NZMPTA
April 10, 2026 · Industry

Fuel, Fertiliser and the Long Game: What the Iran Crisis Means for NZ Marketing Budgets

When diesel prices change three times a week and urea hits $1,075/tonne, every line on a farm budget gets re-examined. Marketing is…

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Stories that take root. Brands that grow. Marketing for Aotearoa's rural & agri industries.

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